logos and branding
Free the Period is a youth-led, grassroots coalition fighting for free and secure access to menstrual products in all California public institutions.
After the coalition split from their parent organization PERIOD. in June 2020, I was asked to design a logo and graphic standard for their new independent organization. Some key asks were that the ‘#’ was a required part of their name, and that the colors avoid the traditional red associated with existing menstrual equity groups and campaigns. Being a small but mighty grassroots team, they also requested that the graphic standard be simple and the style be open for future iterations by amateur designers for their marketing.
The final branding incorporated the organization’s full name, the hashtag meshes with the “F” which also stands alone as an icon. The main color chosen was a grapefruit shade, something close to red but didn’t immediately evoke periods, and a light turquoise was chosen as a secondary color. The colorway aimed to be genderless as individuals of all gender expressions can experience menstrual cycles.
After the coalition split from their parent organization PERIOD. in June 2020, I was asked to design a logo and graphic standard for their new independent organization. Some key asks were that the ‘#’ was a required part of their name, and that the colors avoid the traditional red associated with existing menstrual equity groups and campaigns. Being a small but mighty grassroots team, they also requested that the graphic standard be simple and the style be open for future iterations by amateur designers for their marketing.
The final branding incorporated the organization’s full name, the hashtag meshes with the “F” which also stands alone as an icon. The main color chosen was a grapefruit shade, something close to red but didn’t immediately evoke periods, and a light turquoise was chosen as a secondary color. The colorway aimed to be genderless as individuals of all gender expressions can experience menstrual cycles.
infusID was a research team at UC Davis who developed a wireless, microcontroller-based network that aids
medical professionals to easily identify the desired intravenous line. The module utilizes 10 colored micro-LED lights to indicate the various IV lines.
Their device and research was to be presented at an annual conference, so I was tasked with designing a logo for their device as well as a 48”x36” scientific poster. I also helped them come up with a name for their device at our initial meeting.
For the logo, I chose a font that was simle and professional, and created a ligature in between the ‘f’ and ‘u’ to represent the act of fusing together. Four colored dots below were added to reference the key feature of their device. For their scientific poster, I wanted to incorporate the different colors to establish the different sections of information. Overall the scientific poster is more cleaned up and free of clutter compared to traditional scientific posters.
Their device and research was to be presented at an annual conference, so I was tasked with designing a logo for their device as well as a 48”x36” scientific poster. I also helped them come up with a name for their device at our initial meeting.
For the logo, I chose a font that was simle and professional, and created a ligature in between the ‘f’ and ‘u’ to represent the act of fusing together. Four colored dots below were added to reference the key feature of their device. For their scientific poster, I wanted to incorporate the different colors to establish the different sections of information. Overall the scientific poster is more cleaned up and free of clutter compared to traditional scientific posters.
